The Politics of Winning the Grammy – Daniel Regha’s Take
Daniel Regha is never afraid to speak his mind and he’s done it again with his take on what it really takes to win a Grammy.
In his latest post, he wrote: “To win a Gr@mmy, an artiste has to create buzz & stay trendy; Cos getting nominations aren’t enough unless the person in question has almost zero competition or is a Gr@mmy favorite. This is why u often see a lot of nominees having unnecessary beefs, creating dramas, doing gigs, releasing music (deluxes), surprise drop videos, & anything possible to have publicity. The higher the PR, the greater the chances of being able to influence the voters. It’s a strategy many are yet to realize.”
The post got many reactions, with people going in-depth on fame, talent, and the strategies artists use for the Grammys.
CelebrityNote has gathered some reactions and will share them shortly…
@Flowboy_Emo commented: “It takes more than just talent to make a mark in the music industry. It takes careful planning and a lot of deliberate P.R moves to do great numbers but even that is not enough. A bit of controversy, a bit of consistency, a fair lot of creativity and uniqueness, a whole lot of money, a mighty lot of publicity and some amount of politics too, generally contributes, especially when it comes to awards and all.”
@georgeonincome said: “Let me tell you, it’s all a game. The Gr@mmy isn’t just about talent, it’s about being loud enough to be heard. Drama, surprise drops and deluxe albums? That’s not artistry; that’s strategy. The question is: Are you playing the game or is the game playing you?”
@Leo_gamshaka added: “Burna Boy don Sabi this music thing tey tey, later unah go call am new cat. lol I laugh unah fave wey Na old cat but no get orientation about music…. probably he should go join hes Dad’s family business.”
@GAGODINHO123 said, “Interesting! Artists have to be smart in marketing themselves and creating buzz to stay relevant. Some resort to drama and beefs for publicity, I can see how it could work”
@TheB_A_T summed it up, “They’ll do anything for the Grammy if they want it and some musicians don’t and they stay on their lane. It’s always a choice”
Regha’s breakdown highlights the inner workings of the music industry where talent alone isn’t enough. The Grammy is more than a celebration of good music, it’s a game of strategy, publicity, and influence. As Regha said, the game is there, but whether to play it or not is the artist’s choice.
Do you agree with him?
See the post below:
