In the world of music that is characterized by constant churn of events, new trends, and bunching up of metrics to foster success, Kizz Daniels’ message to musicians to prioritize good music over numbers is enlightening. His recent statements have been felt by many in the music industry who prefer to chase the artificial metrics of social media platforms.
In the relatively new world of streaming platforms, coupled with trends and fame on social networks, musicians are often kept in a rather numerical focus. The need for the creation of viral hits and the constant feed can distract from the music-making experience. One of the most popular artists with hit songs and a style of his own, Kizz Daniel has been very vocal over this trend. He said;
Leave social media algorithms , focus on your craft … have you ever heard of a guy called KILL€R MIKE guess not … 4 times Grammy winner stop chasing number 1 song , it’s meh now = everything can be controlled …. Most of those songs numbers no dey correlate on other platforms … check
The fact that Kizz Daniel invokes Kill€r Mike, a renowned hip-hop artist who has multiple Grammy Awards to his credit, also indicates that good music is often unappreciated in the mainstream. There are probably thousands of singers and performers out there with lots of potential who never get a record deal or only after a few years. The primary theme that Kizz Daniel encourages artists through his message is that of staying true to the art and making music that represents the artists’ authentic selves rather than chasing after trends.
In the current world of social media, there is a new way of selling and marketing artists’ work and interacting with the audience. But according to Kizz Daniel, the numbers that one gets on Instagram or Twitter, for instance, are fakes. Using the same context, he explained that the figures obtained from the majority of those songs “no dey correlate on other platforms…
To make it big in the industry may have caused many artists to feel the pressure to seek out such click-bait moments or to pad their streaming numbers in dubious manners.
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Although this call to action is mainly targeted at upcomers in the industry, it also serves as a reminder for renowned musicians to prioritize good music over numbers or social media success.
