“Car Wash Pays Me More Than Music” – Jason Derulo
American Singer and Song Writer, Jason Derulo has revealed that his car wash business, Rocket Carwash, makes more money than his music.
He told Hits Radio: “It’s true I make more money from my car washing business than my music. It’s pretty wild. It’s something I never expected at all.”
Rocket Carwash works by offering customers unlimited car washes for a month for $23.99 through a subscription-based model – a model straight out of Spotify and Netflix that brings innovation to how people can get their cars washed in the most convenient and creative ways.
Derulo said it’s crazy that the business has done so well without traditional advertising. “It’s a super car wash. It’s not like the ones you’re used to. It’s all glass so when your car is being washed, everybody can see the action. It’s like a show.”
The car wash industry is a large business with a market value of $29 billion which grows at 3.1% every year until 2030. Jason Derulo invested in the trend and his carwash company, Rocket Carwash is currently worth over $2 billion.
Apart from Rocket Carwash, Derulo diversified his portfolio with different types of ventures in the health, fitness and restaurants industry. However, he noted that he has had some financial setbacks but his successful businesses so far have made up for past failures and have also added to his overall wealth.