Saida Boj Goes Hard at Blessing CEO, Attacks Her Family

The beef between Saida Boj and relationship expert Blessing CEO has gotten worse, as Boj fires back after Blessing CEO body shamed her. Blessing CEO had earlier called Boj’s outfit “Okrika” which means second hand in Nigeria.
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The beef between the two started in 2024 when both of them were exchanging words online. In a new video, Boj claps back at Blessing CEO, saying the mockery of her clothes is not real. She defended her fashion sense, saying her clothes are high fashion and not second-hand. To prove her point, Boj called Rahman Jago, the cloth seller who sold the clothes to her, to ask if he sells used clothes.
Boj’s clapback went further to Blessing CEO’s family. She said economic hardship made Blessing’s parents marry her off early and used her bride price to feed. Boj also said Blessing’s father is not on her level.
This drama has generated a lot of attention, many are worried about the personal attack. Critics say involving family members is crossing the line, while others see it as a reflection of the deep hatred between the two.
CelebrityNote has gathered some users reactions::
@perry.pendi said “Omo multi talented for sure ❤️ when I de talk say you be one of a kind dem nor de believe,only you de sing,de act, con de talk ❤️”
@official_gloray added “You get bad mouth but na truth full am. Gold digger is a hit and I’m enjoying it🔥❤️”
@pee_diam added “Cubana and Burna boy VRS blessing and Saidaboj 😂 2025 started well 😂”
@mr.commonsense_ “Use your brides’ price do dinner? Chaii. How you take dey think your curses sef?”
@lady_preshyy stated “Blessing ceo you are just contradicting yourself. Only you talk say you don’t know IVD from anywhere. Only you talk say you are Bimbo Therapist. Only you speak about this issue like an insider. Only you talk say you and IVD kn@ck on the first visit day in your office.
You caused what Nigerians are dragging you for. Only you denied that you and IVD are not dating. Too much chochocho”
Blessing CEO who is a relationship expert has in the past spoken about her early marriage, she said it was due to a lack of parental love and support. She said she started dating at 15 and got married at 18 and it ended in divorce.
As this drama continues to play out, we are waiting to see how Blessing CEO will react. This is a reminder of how celebrities beef can get messy and the limits of public controversies.
While some fans are enjoying the drama, others are calling for a more constructive talk, saying we need respect and professionalism. The outcome of this beef is unclear but it’s a reminder of the complexities of the personal life and public persona of celebrities.
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